Complete Sufficient Research
There are many things that can be checked before you head down to a dealership. There are many organizations on the Internet offering information for free on how much cars cost today. They categorize them by type or brand. Quite often, these sites have pages listing the vehicles by year, because not everyone can afford a new ride. You can also verify the price of a car in Kelly's Blue Book. Look up the current value of the car you intend to buy, but also inquire if this vehicle has mechanical problems. You may be able to use that data to your advantage. Knowledge is a great tool to have during negotiations. More is better.
Get Multiple Quotes
Popular dealers always have specials. They reduce the price on some cars to attract shoppers. At least, that is what they say. The only way to establish if your car salesman is telling the truth is to know what other dealerships in the area are charging for an identical vehicle. You can go down to the various car companies in person, or contact them by phone or email. The bigger companies will likely have a “live chat” program on their website where you will be connected instantly with a representative. Ask the salesperson to email you an estimate. Print the information so you can take it with you when visiting the dealer.
Never Accept the First Proposal
The first offer a salesperson makes is generally quite high. It may be the amount written on the price tag or slightly below. That is actually a starting point for negotiations. No matter how much the rep whines about overhead costs and other expenses, there is always wiggle room. Act as if you are shocked or outraged by the offer. Then show the quotes you collected from other Woodbridge car dealers, especially when they are lower. Ask to see the manager or supervisor if the salesman remains stubborn. If that does not work, simply walk away. Usually, they change their mind after a while, and end up making you a more reasonable offer.